At its inception, Cobird was designed to be a social e-commerce platform for millennials. The name Cobird came to the founder when he was observing a flock of birds at an important moment in his life. He noticed how the community of birds moved together as a unit, which helped inspire him to connect people. I created a number of concepts to capture the sense of community we wanted to create, while giving it a minimal modern design aesthetic that would appeal to our target market.

Top to bottom: the final design, logo development and initial sketches.