Plate 38 is a farm-to-table restaurant in Pasadena, CA with an active social media presence. When the owner wanted to hold a photo contest to increase engagement on Facebook and Instagram, I drew inspiration from elements within the restaurant to create the graphics. Chalkboard specials are changed daily and a huge oak bar is the centerpiece of the restaurant. The resulting graphics used both chalkboard and wood as backgrounds, reminiscent of the restaurant's cozy atmosphere.